• fr
  • en

A mountain brand valuing quality products and supporting mountain supply chains by funding projects

The Coop sponsorship for mountain regions is an independent Swiss NGO aiming at helping mountain people and stakeholders to improve their living and working conditions. Created in the 40’s, it belongs to the cooperative group “Coop” and is funded by donations and by the Coop member’s subscriptions. In 2007, Coop created Pro Montagna, a sustainable brand dedicated to Mountains products.

Pro Montagna certifies that its yogurts, beers, cheese or meat have been entirely made and transformed in Swiss Mountains. By eating authentic products, the consumer enjoys himself and at the same time supports the mountain supply chains. For instance, in Haute-Conches, at 1300 meters, about 20 persons are working in the Novena pastry factory. All the ingredients, including cheese and herbs, come from Swiss mountains. These pastries are valued and able to survive thanks to the Pro Montagna brand.

In addition, each time a Pro Montagna product is bought, a tax payment is given to the Coop sponsorship for mountain regions association. Thus, in 2013, more than one million Swiss francs enabled the establishment of around 140 projects contributing to the durability of mountains farmers and producers activities. This is how the dairy from the Hinter Trüttlisberg Alpine Pasture (the Grisons region) has been able to survive. Indeed, one of the alpine cabins in which the cheese was made was obsolete and the 7 local farmers working in this pasture couldn’t afford it replacement. Thanks to Coop sponsorship and Pro Montagna, which financed the new Alpine cabin, the Hinter Trüttlisberg cheese can still delight our taste buds.

To know more about the project, click here
To discover the Pro Montagna TV spot, click here

Share
16 December 2014

Euromontana sur Facebook

Unable to display Facebook posts.
Show error

Error: (#12) caption field is deprecated for versions v3.3 and higher
Type: OAuthException
Code: 12
Please refer to our Error Message Reference.

Euromontana sur Twitter

Join us to discuss #CulturalHeritage in mountain areas! We will be opening the webinar and explaining how heritage can be an asset for territorial development

📅9 Nov
⏰10:30 - 12:00
📌Online

Programme & registration 👇
https://t.co/p1Mz96rR2M

🇫🇷🇪🇺 At French @Senat hearing on the #LTVRA, we called on Senators to ask for a concrete #RuralProofing, more effort on #mobility, more support to #innovation for rural & mountain areas
https://t.co/7z2JsOqybr

Event report out! 🚞 Find more on:
🔹Methodologies for mobility strategies
🔹@Transport_EU new #mobility strategy
🔹@SMARTAmobility recommendations for #rural mobility
🔹Initiatives carried out by @Mobicoop @RezoPouce @auvergnerhalpes & more
https://t.co/Labgt7s6la

Being young in a mountain area in 2021 - riabitarelitalia ⁦@Euromontana⁩ #Giovanidentro https://t.co/2JaDsINmpx

Event report out!🌄More on:
🔸Our European #youth survey and those of @LRiabitare & @CTPcooperation
🔸@EuropeanYouthEU and the #YearofEuropeanYouth
🔸Actions by @_Eusalp @CipraInt to empower mountain youth
🔸Innovative youth-led ideas for our mountains
https://t.co/vtIrVHX0sh

Load More...