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A mountain brand valuing quality products and supporting mountain supply chains by funding projects

The Coop sponsorship for mountain regions is an independent Swiss NGO aiming at helping mountain people and stakeholders to improve their living and working conditions. Created in the 40’s, it belongs to the cooperative group “Coop” and is funded by donations and by the Coop member’s subscriptions. In 2007, Coop created Pro Montagna, a sustainable brand dedicated to Mountains products.

Pro Montagna certifies that its yogurts, beers, cheese or meat have been entirely made and transformed in Swiss Mountains. By eating authentic products, the consumer enjoys himself and at the same time supports the mountain supply chains. For instance, in Haute-Conches, at 1300 meters, about 20 persons are working in the Novena pastry factory. All the ingredients, including cheese and herbs, come from Swiss mountains. These pastries are valued and able to survive thanks to the Pro Montagna brand.

In addition, each time a Pro Montagna product is bought, a tax payment is given to the Coop sponsorship for mountain regions association. Thus, in 2013, more than one million Swiss francs enabled the establishment of around 140 projects contributing to the durability of mountains farmers and producers activities. This is how the dairy from the Hinter Trüttlisberg Alpine Pasture (the Grisons region) has been able to survive. Indeed, one of the alpine cabins in which the cheese was made was obsolete and the 7 local farmers working in this pasture couldn’t afford it replacement. Thanks to Coop sponsorship and Pro Montagna, which financed the new Alpine cabin, the Hinter Trüttlisberg cheese can still delight our taste buds.

To know more about the project, click here
To discover the Pro Montagna TV spot, click here

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16 December 2014

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XII European Mountain Convention | Discover our speakers!Enabling tools workshop ⚙️➡️ A. Lane-Spollen from the #BCONetwork will explain how the 🇪🇺 can support local broadband projects in the mountains 🌐➡️ G. Lentini from Consorzio Poliedra will illustrate the benefits of the project Smart digital transformation of villages in the Alpine Space 🌄📆 25-26-27 Oct 2022📌 Sila Natural Park & Biosphere ReserveFull programme & registration 👇www.emc2022.info/#SmartMountains #IYM2022 Europe in my region Digital EU Schweizerische Arbeitsgemeinschaft für die Berggebiete SAB CIA-Agricoltori Italiani della Calabria ... See MoreSee Less
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Photos du journal🔔 Diventa un progettista esperto per lo sviluppo sostenibile delle aree montane: aperte le iscrizioni al Master di Primo Livello in Project Management per la Montagna! Disponibili 20 borse di studio a copertura totale dei costi - domande di ammissioni entro il 3/10/2022.👉 Leggi il bando di ammissione: bit.ly/3bi3JI7🎓 Corso organizzato dal Polo Unimont dell'Università degli Studi di Milano in collaborazione con il Dipartimento per gli Affari Regionali e le Autonomie della Presidenza del Consiglio dei Ministri.#montagne #sostenibilità #projectmanagement #progettazione #master ... See MoreSee Less
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XII European Mountain Convention | Discover our speakers!Smart living workshop 🤝➡️ L. Gascón Herrero from Programas.UE - DPT will tell us how the Diputación de Teruel - DPT supports the digitalisation of Multiservicio Rural to provide better services to citizens thanks to Next Generation EU 📲➡️ D. Inge Bruflot will show how 'Innovangsjon' leads housing and social innovation to revitalise Vang 🏡📆 25-26-27 Oct 2022📌 Sila Natural Park & Biosphere ReserveFull programme & registration 👇www.emc2022.info/#SmartMountains #IYM2022Statsforvalteren i Innlandet Mountain Partnership Cia - Agricoltori Italiani ... See MoreSee Less
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📢 Registration is open for Montana174's event! Join us to learn more on◾️ how the 🇪🇺 Cohesion Policy benefits mountain areas◾️ how to receive funding for your community◾️ how to improve the uptake of funds in the mountains📆 20 Sept📌 Brussels & onlineProgramme & registration 👇www.euromontana.org/en/events/final-conference-how-to-foster-the-effective-uptake-of-cohesion-pol...Europe in my region Programas.UE - DPT Europe Direct Isère Savoie ERSAF PINS Skrad RRA Podravje - Maribor European Committee of the Regions EESC - European Economic and Social Committee Uncem ... See MoreSee Less
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