• fr
  • en

Alpipro focuses on digital innovation in ski areas

On the 20th and 21st  of April 2017, the 4th edition of the exhibition ALPIPRO was held in Chambéry, Savoie, in France. With more than 200 exhibitors and brands, the event aimed to gather different key actors in the mountain economy and ski resorts. For the first time, at the same time, the Alpipro also welcomed a new exhibition : the Digital Mountain. This was a special event devoted to digital and its use by mountain tourism professionals.
In the context of an explosion of mobility and a competition among international tourist destinations, the mountain must adapt and evolve in order to continue attracting tourists to the mountains.

The impact of innovation and digital technologies on mountain marketing strategies was at the heart of the discussions that took place at the National Congress of Digital Transformation of the Ski Resorts (Assises Nationales de la Transformation Digitale des Stations de Ski) during the exhibition. Numerous debates have discussed and reflect on marketing innovation to make mountains and ski resorts attractive to tourists.

Three examples of marketing have been put forward:

  1. Improving the customer service. It is important that customer service meets the specific demands of mountain customers. Thus, AirBnb has set up a customer care service with operators who are in France and who know the mountain.
  2. Development of New Business Model. Many new Business Model for stations have been developed. For example, the Orange operator launched in 2016 the project “Smart Mountain 2016”. Stations can purchase a mobile application or screens that provide information on everything that happens in the ski resort (indicating weather, activities to do, etc.).
  3. Communication at the bottom of the slopes. Skiers and mountain enthusiasts are always looking for information about the weather and snow conditions in the ski resort. Thus, the station of Tourmalet, in France, has set up a mobile application intended for tourists to inform them about the snow condition of the ski resort.

These examples, among many others, reflect the importance of the role of technology in improving mountain services.

For more information :

16 May 2017

Euromontana sur Facebook

Unable to display Facebook posts.
Show error

Error: Error validating application. Application has been deleted.
Type: OAuthException
Code: 190
Please refer to our Error Message Reference.

Euromontana sur Twitter

Member States are designing their #StrategicPlan for the #CAPpost2020 ⚠️ Make sure you are involved in the consultation processes to shape ambitious plans & promote mountain farming's contribution to feed society and respect the #environment🌱

Earlier in Oct we were invited to share the results of the study from our @LIFEprogramme project #OREKAMENDIAN at the Euro-Alpine Forum on #Pastoralism in Grenoble 🐑
Find out more on mountain grasslands' management 👇

Ayer participamos en la I Asamblea General de @IntergroupRUMRA del que formamos parte, con otras organizaciones y europarlamentarios para dar voz a las comunidades rurales ante el @Europarl_ES
@Franc_Bogovic @ClaraAguilera7 @nnienass
#RuralEurope #SmartVillages

The @UN #SDGs are a roadmap for #mountain regions to accelerate #climateaction, #circulareconomy, #social inclusion, and improve #wellbeing through valuing #nature. Register for our next #SATIDIGITAL event to hear from leading experts at https://t.co/xnGoA8rT1l

The future #CohesionPolicy brings a new objective: A Europe closer to citizens 🇪🇺 Can it support integrated programming in mountain areas? Can these instruments address our puzzle of challenges?
👇Analysis of opportunities & limits of this new PO5👇

Load More...