The heart of Slovenia is the name of the territorial marketing brand used as an incentive for rural tourism in 16 municipalities, representing 1,555 km² and 196,000 inhabitants. Their succesful brand has been created from scratch some years ago and has 3 components: the protection of the natural environment, the promotion of local entrepreneurship and that of touristic activities.
Activities developed include the promotion of the territory, a pilot action for local products distribution in schools and public organisations, creation of thematic paths, one stop shops, festival and events, as well as the promotion of new forms of tourism like the caravans inside farms, etc.
Both the brand and diverse activities have encountered a lot of success both at regional and national level. The promotion of activities through the use of a specific mobile application is now on the agenda.