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Digitalisation in Tourism: In-depth analysis of challenges and opportunities

The Commission has published a new study on digitalisation in tourism to analyse the challenges and opportunities of digitalisation in tourism, how these challenges and opportunities affect different stakeholder groups, and to discuss how they might be addressed.

In line with our DANTE (Digital Agenda for New Tourism Approach in European Rural and Mountain Areas) findings, this study recommends:

– To have policy responses built on the knowledge network and cluster development instigated by public authorities and professional associations.

–  To develop digital training for different groups of SMEs

– To give more access to reliable digital infrastructure, rural areas being particularly challenged in terms of access to digital infrastructure.

–  Digital research and development should incorporate smart growth strategies to secure long term thinking and promote sustainable practices.

By reading the whole report, you will learn more on difficulties and opportunities of tourism SMEs such as public administrations and professional associations to gain a better access towards digitalisation.

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9 January 2019

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