Business opportunities linked to seniors tourism

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Date / Heure
Date(s) - 02 Sep 2020
Toute la journée


The Interreg Europe project SILVER SMEs, to which Euromontana is a partner, is organising a web conference on the opportunities arising from seniors’ tourism. After having discussed healthy and active ageing and vulnerable and dependent ageing, speakers will reflect on the opportunities to develop SMEs of the Silver Economy and tourism sectors in rural and mountain areas to better meet the need of older generations.



The SILVER SMEs project aims to support regional policies in rural and mountainous areas by enlightening the potential for SMEs to develop new innovative products and services of benefit and joy for a senior population. By supporting the development of new SMEs in the Silver Economy, an intrinsic objective is to stimulate growth and competitiveness of rural areas and mountainous areas. Have a look at SILVER SMEs project’s brochure!

This 5-years Interreg Europe project was launched in June 2018. The project leader is the Spanish province of Teruel, and the other 8 project partners come from Ireland, Slovenia, Portugal, Spain, France, Sweden and Poland.


Programme and registration

The seminar will take place on Wednesday 2 September 2020 via the platform Zoom.

The seminar will be an opportunity for participants to discover inspiring good practices in the field of seniors’ tourism and accessibility and to see how SMEs from the Silver Economy can support the development of tourism activities targeting older adults in rural and mountainous areas. Mrs Birgitta Sacrédeus, Regional Councillor of Dalarna region, Sweden, and member of the European Committee of the Regions will also introduce the regional context of Dalarna. See the full programme.

Please register here before August 25, 2020.



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