Final Conference ‘Silver Tourism’ – Brussels, Belgium

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Date / Heure
Date(s) - 19 Oct 2017
9 h 00 min - 13 h 30 min

Emplacement
Euromontana


The ageing population is a long-term trend that is radically changing European society. Areas such as health, employment and social security are being redefined according to demographic changes and emerging notion of “Silver Economy”. This trend has also considerable impact on increasing tourism demand so that the sector must face a redefinition of its products, services and activities. According to Eurostat, in 2015, 55-65 years-old tourists accounted for 15,3% of the total tourist market and 65-years-old people or more accounted for 17,7%. The Silver Tourism encompasses various economic activities, such as travel agencies, tourist information offices, entertainment, transportation, cultural heritage and health and wellness, all activities that complement an integrated approach for senior tourism.

The Silver Tourism project aims to provide the necessary training for the tourism sector to take advantage of the opportunities created by the demographic trend, developing products and services tailored to the real needs of elderly people, generating an Expert Profile in Silver Tourism. The Silver Tourism Expert will be trained under a multidisciplinary approach, providing a comprehensive view that enables the development of competitive tourism products, placing the senior public at the center of the process, and providing services that generate them successful experiences.

Practical information

  • Venue: Place du Champ de Mars, 2 / Bruxelles – 1050, in the premices of Regione Lombardia
  • The conference will be followed by a light lunch
  • Interpretation will be available in English and French
  • The final agenda of the event is available here

Proceedings

Proceedings are available here.

Presentations

1- Setting the context of Silver Tourism in Europe, Marie CLOTTEAU, Director of Euromontana

2- Age-friendly tourism: highlights from Norway, Jan EDØY, Director of the Oslo Region European Office

3- Presentation of the Silver Tourism project, Antonio SERRANO, Project Coordinator, Camara de Comercio de Badajoz

4- What will you discover in the Silver Tourism MOOC? How to participate? Mayte GALLEGO GARRIDO, Fundecyt-PCTEX

5- Funding opportunities for tourism projects under Erasmus+, Pierre MEJLAK, DG Education & Culture, European Commission

6- Silver Cyclists, Jesús FREIRE, European Cyclists’ Federation

7- TOURAGE project, Lienīte PRIEDĀJA-KLEPERE, Vidzeme Planning Region

8- SENINTER, Alessia SEBILLO, Diesis

9- EDEN55plusNW, Ana SAVŠEK, Heart of Slovenia

Useful links

Silver Tourism website

Register to the MOOC here!

Photo gallery

Flickr gallery here 

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Euromontana sur Facebook

13 hours ago

Euromontana
📣Registration still open for the final event of our Silver SMEs project! Our member SOČAsnik will be there to explain how a mountain municipality like Tolmin can adopt a local strategy for older adults!Join us in Brussels on 21 February! Programme & registration ⬇️projects2014-2020.interregeurope.eu/silversmes/events/event/5482/silver-smes-final-conference/💬 Our conference will discuss how territories address ageing in rural areas with:🔹 V. Kozar from SOČAsnik 🔹 D. Bazuń from Uniwersytet ZielonogórskiHow municipalities can develop local strategies for older adults? How to train & support businesses?👉Join us on 21.02 to learn more ⤵️projects2014-2020.interregeurope.eu/silversmes/events/event/5482/silver-smes-final-conference/ ... See MoreSee Less
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2 weeks ago

Euromontana
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2 weeks ago

Euromontana
The recent 🇪🇺 report on demographic change promotes the Silver Economy as a solution to ageing in rural Europe 👉 Our member Sodebur will present how they support SMEs from this sector at Silver SMEs conference!📅21 February📌Brusselsprojects2014-2020.interregeurope.eu/silversmes/events/event/5482/silver-smes-final-conference/💬 Our conference will discuss how territories address ageing in rural areas with:🔹 Dr. A. ConwayLenihan from Munster Technological University 🔹 N. Norman from Region Dalarna 🔹 B. García Val from Sodebur How to encourage rural SMEs to embrace the Silver Economy? How to adapt local and regional policies to demographic trends?👉 Join us on 21.02 to learn more ⤵️projects2014-2020.interregeurope.eu/silversmes/events/event/5482/silver-smes-final-conference/ ... See MoreSee Less
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Euromontana sur Twitter

📣Registration still open for the final event of our @Silver_SMEs project!

Our member from Slovenia will be there to explain how a mountain municipality like Tolmin can adopt a local strategy for #OlderAdults!

Join us in Brussels on 21 February! ⬇️
https://t.co/A6rXLRPvmH

📣Get your mountain food marketing campaign funded by the @EUAgri promotion calls!🌄🧀

ℹ️ Following the info days, we tell you all about the #funding opportunities & how to promote
👉EU label mountain product
👉#GeographicalIndications
👉sustainable foods
https://t.co/ol9ql9w2hJ

Comment maintenir les petits magasins de village en régions de montagne? Quelle est l'importance d'une approche régionale et quel est le rôle de la numérisation? Ce sont des questions que nous aborderons le 27 avril 2023 à Berne. https://t.co/fbtMJtQ4aW

📢 Join our new Thematic Group on #CSPimplementation

Let's look at ways to:

Explore approaches to #CAP implementation
Identify early implementation models 
Enhance #networking & peer learning among Member States

Apply before 16/02⏰

🔗 https://t.co/vBu3BKJipi

Ageing, depopulation, COVID-19, employment: how do they impact on mountain demography? 🤔 Check out the #DemographyEU report!

Join us on 2️⃣1️⃣ February to discuss #ageing in rural Europe at @Silver_SMEs conference‼️
ℹ️ Info: https://t.co/jZuXZiKsMi
https://t.co/OQFNHzkxBq

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