Small-Scale Territorial Brands in the Alps

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Date / Heure
Date(s) - 10 Jun 2021 - 11 Jun 2021
Toute la journée


Can small-scale territorial brands contribute to the sustainable development of peripheral Alpine areas?

Territorial brands are collective promotional initiatives established with the aim to promote local produce, foodstuffs, crafts, and services from a specific area. Compared to other collective instruments such as geographical indications or destination brands, they are still under-studied and little-understood. During this second international workshop, EUSALP and other actors want to bring together policy makers, international experts, territorial brands, NGOs, local actors and interested parties and discuss together about the specific challenges of smaller-scale brands and their specific contributions to sustainable economic, social, cultural and environmental development in peripheral Alpine areas.

The workshop is organized in the framework of the activities of Action Group 6 (natural and cultural resources) of the EU Strategy for the Alpine Region (EUSALP), by the Permanent Secretariat of the Alpine Convention, EURAC Research, and Polo Poschiavo. The scientific coordination of the workshop was undertaken by Prof. Diego Rinallo, Kedge Business School, who will also assure its moderation.

The workshop will take place over two consecutive days. The session of the first day will provide an overview about the political context and about European programmes (European Green Deal, Common Agricultural Policy, Farm to Fork Strategy) that have been developed to support sustainability in the EU countries. During the second day we will deal with the impacts small-scale brands have at the local level.

Marie Clotteau, Director of Euromontana, will be keynote speaker on 10 June 2021 and will explain the role of innovation and the circular economy for mountainous territorial brands.


Programme and registration

The event will be organised online. Please find on the event webpage the agenda in different languages as well as the registration form. During both days of the workshop simultaneous interpretation in English, French, German, Italian and Slovene will be provided.


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Last week the @FAO endorsed the @IYRP2026 👏Euromontana welcomes this decision and calls for 🇪🇺 Member States to vote in bloc in favour of the proposal in Sept 2021 at the @UN to support #pastoralism
@YoldaInitiative @pastoralisme @hazifundazioa

¿Eres joven? ¿Te interesan las montañas? Encuesta de @Euromontana para evaluar los deseos y retos a los que se enfrentan jóvenes de 18 a 29 años para vivir en la montaña en toda Europa

⛰️ #HAZI comparte la #encuesta de @Euromontana para evaluar los deseos y desafíos de la #juventud de las zonas de montaña de Europa. 10 años después de un primer estudio, esta encuesta mostrará la situación actual de los/as jóvenes

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Proud that @Euromontana includes the European LIFE @polyfarming project about #regenerativeagriculture 🥕🍎🌿🐄 as an inspiring model, in the recently published handbook of good practices!


An incredibly important study - we highly encourage 18-29 years olds living in European mountain areas to take part!

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