Small-Scale Territorial Brands in the Alps

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Date / Heure
Date(s) - 10 Jun 2021 - 11 Jun 2021
Toute la journée

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Can small-scale territorial brands contribute to the sustainable development of peripheral Alpine areas?

Territorial brands are collective promotional initiatives established with the aim to promote local produce, foodstuffs, crafts, and services from a specific area. Compared to other collective instruments such as geographical indications or destination brands, they are still under-studied and little-understood. During this second international workshop, EUSALP and other actors want to bring together policy makers, international experts, territorial brands, NGOs, local actors and interested parties and discuss together about the specific challenges of smaller-scale brands and their specific contributions to sustainable economic, social, cultural and environmental development in peripheral Alpine areas.

The workshop is organized in the framework of the activities of Action Group 6 (natural and cultural resources) of the EU Strategy for the Alpine Region (EUSALP), by the Permanent Secretariat of the Alpine Convention, EURAC Research, and Polo Poschiavo. The scientific coordination of the workshop was undertaken by Prof. Diego Rinallo, Kedge Business School, who will also assure its moderation.

The workshop will take place over two consecutive days. The session of the first day will provide an overview about the political context and about European programmes (European Green Deal, Common Agricultural Policy, Farm to Fork Strategy) that have been developed to support sustainability in the EU countries. During the second day we will deal with the impacts small-scale brands have at the local level.

Marie Clotteau, Director of Euromontana, will be keynote speaker on 10 June 2021 and will explain the role of innovation and the circular economy for mountainous territorial brands.

 

Programme and registration

The event will be organised online. Please find on the event webpage the agenda in different languages as well as the registration form. During both days of the workshop simultaneous interpretation in English, French, German, Italian and Slovene will be provided.

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