• fr
  • en

How can Cohesion Policy help tackling brain drain in rural and mountainous areas?

On 21st June 2022, Euromontana co-organised with the RUMRA & Smart Villages intergroup the event “Rural brain drain: How can the Cohesion Policy help reverse the trend?”. Hosted by the Member of the European Parliament Hannes Heide, the event was an opportunity to discuss about strategies and recommendations to counter brain drain in rural and mountainous areas, using tools and funds from the Cohesion Policy.


The lack of diversified and qualified jobs is driving brain drain in mountain areas

Many mountain areas in Europe are experiencing a demographic decline due to a lack of attractiveness. In these areas, ageing, youth outmigration, brain drain and sometimes depopulation led to a vicious circle of further loss of attractiveness and services. “Mountain areas are attractive towards young people, our recent report ‘Being young in a mountain area’ revealed that 66% of them want to stay living in the mountains” said Blandine Camus, Communication & Policy Officer at Euromontana. Yet, she explained that they struggle to find employment opportunities that fit they academic background.

In fact, highlighted Ms Camus, the lack of diversified and qualified positions in mountain areas are the two main drivers of brain drain. “In our mountain youth report, many young people deplored that they could not find a job in the mountains outside the agriculture or tourism sector, pushing them to move to urban areas to find a job matching their educational background”.

Vesna Caminades, from the Autonomous Region of South Tyrol-Bolzano’s Liaison office in Brussels, presented a study conducted by the Chamber of Commerce, lndustry, Crafts and Agriculture of Bolzano “Brain drain – brain gain: how attractive is South Tyrol’s labour market?”. She insisted on the fact that even though the region is attractive and provides a good quality of life, the territory is still facing the issue of brain drain. In South Tyrol, in addition to the language barrier, workers face difficulties in finding positions that match their qualifications, explained Ms Caminades.

In fact, the study produced by the Chamber of Commerce, lndustry, Crafts and Agriculture of Bolzano demonstrate that 50% of outmigrants mention the lack of qualified job opportunities as the reason pushing them to leave the area. Vesna Caminades highlighted that South Tyrol intends to attract more young people in the region, in particular by invested on mobility. She also presented the “New European Bauhaus of the mountains” initiative, in which Eurac Research and Autonomous Province of Bozen/Bolzano – South Tyrol are involved. This community-led project seeks to improve the quality of the built environment and citizens’ quality of life in rural and mountain areas and could have positive impact on the region’s attractiveness, stressed Ms Caminades.


Finding ways to tackle brain drain using Cohesion Policy instruments

Blandine Camus, Communication and Policy Officer at Euromontana, presented the activities carried out in the framework of Montana174, a DG REGIO funded communication campaign on Cohesion Policy in mountain areas. In particular, she presented some of the examples from the project’s brochures on youth and employment as inspiring examples of initiatives that can help to reverse brain drain. She also insisted on the fact that funds are available to cope with brain drain in the current programming period. The objectives for “Europe closer to citizens” “Greener Europe” and “More social Europe” can in particular help to build locally led strategies for attractiveness, to develop and structure new promising sectors in the mountains creating qualified jobs in the circular or bioeconomy and to provide more educational opportunities in our regions, preventing young people from migrating to urban areas to study. Euromontana invited participants to read Montana174’s factsheets to get more information on the funds available through the 2021-2027 Cohesion Policy.

In the framework of the European Year of Youth, the European Commission is currently working on a Communication on brain drain and how to mitigate challenges associated with population decline using the tools and funds from the Cohesion Policy. Euromontana contributed to the European Commission’s public consultation and welcomed the intention to limit brain drain using the Cohesion Policy. Yet, Blandine Camus warned that strategies against brain drain should move beyond the Smart specialisation strategies. Although some have proven to be beneficial for mountain regions, many of these strategies are often solely focused on traditional sectors – like the agri-food production and tourism- and mainly fail to engage with actors from most remote areas. Among other recommendations, Euromontana called regions to use the Cohesion Policy funds to diversify their local economy, support rural entrepreneurship through specific support schemes, build territorial attractiveness strategies to attract back young graduates and families.


Culture as a driver of attractiveness for mountain areas

Hannes Heide, Member of the European Parliament and host of the event, concluded the conference stating that “Europe is decided in the rural areas. Brexit is an example of that, and we should listen more to rural people”. He particularly insisted on the role of culture as an engine for sustainable regional development for rural areas.

MEP Hannes Heide is originally from Hallstatt, Austria, a village from the the Salzkammergut region. The area is the first inner-Alpine region to hold the title of European Capital of Culture for 2024. In Hallstatt and 24 other mountainous municipalities of this region, the European Capital of Culture will be the opportunity to promote the traditions of the territory but also to reflect on mobility, services, sustainable tourism, and socio-cultural offer for local communities and not only for tourists, highlighted Mr Heide.

“The main take home message from today’s event is that 66% of young people want to stay in the mountains” welcomed the MEP before encouraging all stakeholders to work towards better quality of life and stronger attractiveness for mountain regions.


Guillaume Corradino, Director of Euromontana, closed the event by inviting participants to join Montana174’s final conference in Brussels on 20 September 2022 to know more on how to foster the effective uptake of Cohesion Policy funds in mountain areas.

28 June 2022

Euromontana sur Facebook

2 days ago

Mark your calendars! 📅 On 21 February we are hosting in Brussels the final conference of our Interreg Europe project Silver SMEs!On the agenda: local and regional policies to address ageing, actions to support SMEs of the Silver Economy, the value of interregional cooperation in the face of demographic change 👵More info 👇projects2014-2020.interregeurope.eu/silversmes/events/event/5482/silver-smes-final-conference/ ... See MoreSee Less
View on Facebook

4 days ago

We stand for #SmartMountains for 2050! 🌄The Sila Final Declaration from the XII European Mountain Convention commits to:🔄 resilience: to socio-economic, environmental, climatic, migratory and other changes⛰ attractiveness: by offering jobs, services and a good quality of life🌱 sustainability: with good management of their natural resources and recognised ecosystem servicesFind out more about our recommendations on dedicated polices & funding, community involvement, the Rural Pact, research and innovation and cooperation between stakeholders & more 👇www.euromontana.org/en/sila-declaration-smart-mountains-making-our-territories-more-attractive-an...Cia - Agricoltori Italiani CIA-Agricoltori Italiani della Calabria Parco Nazionale della Sila Ministero delle Politiche Agricole Alimentari e Forestali ARSAC Azienda Regionale per lo Sviluppo dell'Agricoltura Calabrese G.A.L. SILA GAL Kroton HAZI Università della Montagna Asociatia RoMontana ERSAF Eurac Research GDR Terras de Pontevedra Norte Demanda Coworking Rural YESpecialists CTP EUSALP youth.shaping.EUSALP Mountain Partnership Moving - Mountain Valorisation through Interconnectedness and Green Growth ... See MoreSee Less
View on Facebook

7 days ago

Join us and Emblematic to discuss sustainable tourism! 🏂🔸Ski in the context of climate change🔸Stakeholders cooperation🔸Good practices📆8 Dec💻OnlineProgramme & registration 👇www.euromontana.org/en/events/sustainable-tourism-development-models-for-mountain-areas/Labex ITTEM - Innovations et transitions territoriales en montagne ... See MoreSee Less
View on Facebook

Euromontana sur Twitter

75% of Europe's #grasslands are in poor conservation status 🆘 But a change in policy or management can improve their #conservation! 🌱

More on Oreka Mendian's actions to restore the #pastures of the Basque mountains 👇
@hazifundazioa @LIFEprogramme

🔥Yesterday FIRE-RES consortium had the opportunity to visit the sites where the two largest fires in Dutch history happened! An exciting opportunity to learn how the fire management system works in The Netherlands and the challenges for the upcoming years!🔥

Mark your calendars! 📅 On 21 Feb we host in Brussels @Silver_SMEs final event!

On the agenda: local & regional policies to address #ageing, actions to support #SMEs of the #SilverEconomy, the value of interregional cooperation in the face of #DemographicChange 👵

More info 👇

We stand for #SmartMountains for 2050! 🌄
🔄 resilience
⛰ attractiveness
🌱 sustainability

Find out more on the XII EMC recommendations on dedicated polices & funding, #innovation, community involvement, #cooperation & more 👇
#IYM2022 #MountainsMatter

📆 On 1 and 2 December, the #UNIMONT team will take part in Grenoble at the international congess "Encore une transition? Les territoires de montagne face aux changements socio-environnementaux"

💻 Follow the hashtag #TransALPESgre

Find out more👉 https://t.co/SMAsMTlWLF

Load More...