• fr
  • en

How to use Information and Communication Technology (ICT) tools to improve tourism

In the framework of the live events on digital tourism, the European Commission has organised a series of six webinars focused on how to use ICT tools to improve the sector of tourism. Thus, the main objective of these sessions was twofold: provide support, insight and guidance on digital issues to small and medium-sized enterprises (SMEs) in the tourism industry, on the one hand; and give practical advice on the day-to-day running of a business, on the other.

On the 1st April 2015, under the title “Thinking mobile”, the last webinar was held. This session aimed to explain how using smart mobile phones is impacting decisions and opinions at every point in the buying cycle and highlighted quick-wins, strategic approaches and new opportunities for small and medium enterprises in the sector of tourism.

Some interesting examples could also be implemented by tourism companies located in mountain areas such as: interactive museums where the visitor can download an application to get the information (s)he finds interesting; downloading maps with the services surrounding an specific place; reserving, booking and paying facilities for accommodation companies or virtual visits and applications based on games.

Using ICT tools for tourism can facilitate the work of tourism SMEs in mountain areas, as it has been shown in the DANTE project. But this requires two core elements:

Mountain areas should have a high-speed broadband access and a mobile access if they want to enjoy this new marketing aspect. Euromontana has signed the ENGAGE manifesto in that sense.

 High prices of roaming and internet connection keep foreign tourists away from using their smart phones, which means again wasting opportunities for tourism companies. That is the reason why a common strategy at local or regional level should be developed to ensure several Wifi accesses.

If you want to learn how to develop a complete mobile strategy for tourism the full video version of the webinar is available here.

Share
21 April 2015

Euromontana sur Facebook

🏔️🇪🇺 La Politique de Cohésion de l'Union européenne soutien les zones de montagne ! Dans le cadre de notre projet Montana174 on a identifié 25 solutions innovantes pour améliorer la vie des habitants des montagnes en abordant 5 problèmes clés des zones de montagne:🌐 L'innovation sociale et numérique🌍 L'atténuation et l'adaptation au changement climatique🗻 Le tourisme👩🏼‍🦰 La jeunesse et l'emploi🚉 La mobilité Dans ce contexte, la Maison de l'International de Grenoble vous propose de la documentation pour en savoir plus sur les solutions trouvées et qui ont été financées par la Politique de Cohésion.👉🏻 N'hésitez pas à nous contacter ou passez nous voir !Euromontana Commission européenne en France Europe in my region L'Europe s'engage en France Région Auvergne-Rhône-Alpes Alp'Europe Les Jeunes Européens - Isère Grenoble Capitale Verte Européenne 2022 ... See MoreSee Less
View on Facebook

16 hours ago

Programas.UE - DPT
Ayer participamos junto a Euromontana en un seminario web de HAZI sobre áreas rurales inteligentes, en el que se presentaron numerosos ejemplos de desarrollo, digitalización y mejora de la movilidad de zonas rurales."We need more political ambition at EU level to improve rural mobility, because we can't just use the same tools as for urban mobility" says our Director Marie Clotteau this morning at HAZI webinar on smart rural areas 🌄💡Get inspired by some examples of how digital tools can improve mobility in mountain areas:👉Discover some examples of mobility tools like rural carsharing apps created thanks to the EU Cohesion Policy in Montana174's brochures of good practices ⤵www.euromontana.org/en/project/montana174/cohesion-stories/👉Check out Silver SMEs' good practice La Exclusiva Logística Social and how reversed mobility supports older adults in mountainous & sparsely populated areas ⤵www.interregeurope.eu/silversmes/news/news-article/11365/discover-our-best-practices-in-3-brochures/👉Find out more concepts & recommendations on mountain mobility in the report from our last conference ⤵www.euromontana.org/en/events/daily-mobility-how-to-improve-the-quality-of-life-of-mountain-inhab... ... See MoreSee Less
View on Facebook

2 days ago

Euromontana
"We need more political ambition at EU level to improve rural mobility, because we can't just use the same tools as for urban mobility" says our Director Marie Clotteau this morning at HAZI webinar on smart rural areas 🌄💡Get inspired by some examples of how digital tools can improve mobility in mountain areas:👉Discover some examples of mobility tools like rural carsharing apps created thanks to the EU Cohesion Policy in Montana174's brochures of good practices ⤵www.euromontana.org/en/project/montana174/cohesion-stories/👉Check out Silver SMEs' good practice La Exclusiva Logística Social and how reversed mobility supports older adults in mountainous & sparsely populated areas ⤵www.interregeurope.eu/silversmes/news/news-article/11365/discover-our-best-practices-in-3-brochures/👉Find out more concepts & recommendations on mountain mobility in the report from our last conference ⤵www.euromontana.org/en/events/daily-mobility-how-to-improve-the-quality-of-life-of-mountain-inhab... ... See MoreSee Less
View on Facebook

1 week ago

Euromontana
🆕 Start the year with some inspiration!Our annual good practices booklet is out! 💡 From education to agriculture, sustainable tourism, rural services & much more, discover 17 inspiring initiatives that make a positive change in the mountains! 🌄👇 Explore, share & transfer to your region 👇www.euromontana.org/en/euromontanas-2022-booklet-of-good-practices-out-17-good-practices-to-drive...Recare Project Educatie la Inaltime GRETA Tularù Open2preserve Fer-Menti Leontine cooperativa di comunità Trenscat Diputació de Castelló Szlak Green Velo Spessart Tourismus InSite France Częstochowskie Stowarzyszenie Rozwoju Małej Przedsiębiorczości ... See MoreSee Less
View on Facebook

1 week ago

Euromontana
📨 In the next Silver SMEs newsletter, you will find out more about how mountain territories are coping with ageing by developing the Silver Economy sector! Discover the measures implemented by Programas.UE - DPT in 🇪🇸, by Region Dalarna in 🇸🇪 & by Comunidade Intermunicipal do Ave in 🇵🇹! Subscribe to the newsletter 👇eepurl.com/dy7Wjz📩 Our next newsletter will be out this month! Start the year 2022 by learning about the Silver Economy in rural Europe! In our 12th edition, we will present our Action Plans and tell you how we concretely support the development of the sector in our regions 👩‍💼Subscribe now to receive our newsletter ⬇️eepurl.com/dy7Wjz ... See MoreSee Less
View on Facebook

Euromontana sur Twitter

📣 The FIRE-RES kick-off meeting is now taking place in Solsona (Spain)!

What is FIRE-RES?

A new EU-funded H2020 project (2021-2025) that aims to make Europe a fire-resilient continent 🔥🏠

👉 Follow us to learn more!

➡️En el contexto de experiencias en digitalización de las áreas rurales en Euskadi Goio Manrique, director de Organización y Transformación Digital de HAZI, ha explicado el Plan director de Euskadi para un Territorio Rural Inteligente e Innovación Digital.

#digitalización

2

"We need more political ambition at EU level to improve rural #mobility, because we can't just use the same tools as for urban mobility" says our Director Marie Clotteau at @hazifundazioa event on smart #RuralAreas🌄

Get inspired by some digital tools for mountain mobility👇

🆕Start 2022 with some inspiration!

💡From #education to #SustainableTourism, #agriculture, rural services & more: discover 17 inspiring initiatives that make a positive change in mountain areas!🌄

👇Explore, share & transfer to your region👇
https://t.co/yJZuPXiQDk

📨In the next @Silver_SMEs newsletter, you will find out more about how mountain areas are coping with #ageing by developing the #SilverEconomy!

Discover the measures implemented by @DPTeruel in
🇪🇸 or @RegionDalarna in 🇸🇪 ! Subscribe to the newsletter👇
https://t.co/YK8dLGVBgF

Load More...