• fr
  • en

Key factors for innovativeness of mountain destinations

DANTE partners have meet last 23-24 January in Ljubljana, Slovenia, for a very interesting seminar “Key factors for innovativeness of mountain destinations”. For those who are new to the project activities, Dante stands for Digital Agenda for New Tourism Approach in European Rural and Mountain Areas.

Optical fiber infrastructure as a location factor in rural and mountain areas

 Like the name of the project indicates it, a big accent has been put on the role new infrastructures, like the ones bringing internet in mountain and remote areas, have in boosting the attractiveness of territories. The case of South Tyrol has been put in front by Michael Volgger from the European Academy of Bolzano (EURAC).

The availability and quality of local infrastructures is considered to be a “hard” location factor, together with the wages costs, availability of highly qualified workforce and sales markets. These factors come in addition to the “soft ones” considered to be: the opportunities for recreation, the residential, education and training and the child care supply the area offers to new comers.

In the remote areas of South Tyrol, like in many other remote/less densely populated areas, the municipalities have found themselves in a situation of market failure with big internet & phone companies not interested to invest in modern infrastructures (fiber). Or the population considered internet infrastructure as important as transport ones (results from a survey done locally).

So the regional government decided to step in and invest in optical fiber infrastructures. The originality of the South Tyrol method consists in the fact that the network is owned locally (by a cooperative) and the service is provided by a regional company. This can be resumed as follows:

Fiber optic connection is now available in most municipalities of South Tyrol (total coverage foreseen by the end of 2014). It is seen locally not only as an opportunity for economic development, but also as an increase of the quality of life & competitiveness of the rural territories, strengthening the innovation quality.

The most important factors for the success of this initiative were: the available financing & the cooperation between local & regional but also public and private actors.

For more information download the whole presentation here.

5 stars of sustainable development in Slovenian Mountains

Another factor of innovativeness that has been stressed by Slovenians is the sustainability of mountain destinations and the economy of natural resources. A brand new hotel in the area of Bohinj, the 1st eco hotel in Slovenia has been showed as an example. With the motto “Leave nothing just footprints, take nothing than memories” the investors of this family owned business propose to tourists a 5 starts accommodation and different entertainment services, all this with a minimum impact on the nature. All foods and staff come from the neighbouring villages in order to limit the CO2 emission (but also to provide tourists with local specialities). The image below resumes the interests for such an investment in mountain areas:

In a long term run, the extra costs of the investments are reimbursed by the economy in energy and natural resources. The profitability of the structure depends on yearlong frequentation and extension of touristic seasons. Investment in different infrastructures: bike park, sledge and snow park, as well as cultural activities, etc. ensure the flux of all tourists categories at different moments of the year.

Low-cost shuttle transportation possible thanks to ICTs – GoOpti’s case

GoOpti is a new type of transport, successful where existing public transportation companies could not be. It provides individual travelers with airport connections, to and from their area. They offer reliable and cheap transportation to big but also smaller cities, where demand is not high, but still exists. You can see in the image down their business philosophy:

For more information, download the entire presentation here.

Common actions because together we are stronger: the brand Heart of Slovenia

The heart of Slovenia is the name of the marketing brand used as an incentive for rural tourism in 16 municipalities, representing 1.555 km² and 196.000 inhabitants.

Their succesful brand has been created from scratch some years ago and has 3 components: the environment, the entrepreneurship and touristic activities. Activities developed include the promotion of the territory, a pilot action for local products distribution in schools and public organisations, creation of thematic paths, one stop shops, festival and events, as well as the promotion of new forms of tourism like the caravans inside farms, etc. Both the brand and diverse activities have encountered a lot of success. The promotion of activities through the use of a specific mobile application is now on the agenda:

For more information, download the entire presentation here.

Attracting and influencing tourists opinion through social media

A short reminder on why social medias are important was done by SPIRIT Slovenia, Public Agency, Slovenian Tourist Board (key messages in the image below):

As social medias are considered to be an important opportunity to attract tourists, the agency adopted different ones (like Facebook, Twitter, on-line blogs, etc) in order to promote the webportal Spirit Slovenia that markets the country as a destination for foreign tourists.

Their objectives were to:

  • raise awareness of Slovenia as a tourist destination & improve Slovenia‘s visibility as a tourist destination on Internet
  • promote and establish wider communication about Slovenia on the Internet
  • improve the Slovenia’s brand and strenghten their brand identity
  • increase the number of visitors to www.Slovenia.info & the number of registered users of the e-newsletter

Main lessons learnt:

  • on social media, one needs to communicate not to advertise
  • you need to define what you want and thus set up your own concept
  • 3 steps process: listen, engage, measure
  • only (boring) promotional messages does not meet the needs of listeners and you will loose them
  • “If you‘re talking, engaging, homorous without pandering, I‘m going to listen‘‘

For more information, download the entire presentation here.

5 February 2013

Euromontana sur Facebook

1 week ago

XII European Mountain Convention | Discover our speakers!Enabling tools workshop ⚙️➡️ A. Lane-Spollen from the #BCONetwork will explain how the 🇪🇺 can support local broadband projects in the mountains 🌐➡️ G. Lentini from Consorzio Poliedra will illustrate the benefits of the project Smart digital transformation of villages in the Alpine Space 🌄📆 25-26-27 Oct 2022📌 Sila Natural Park & Biosphere ReserveFull programme & registration 👇www.emc2022.info/#SmartMountains #IYM2022 Europe in my region Digital EU Schweizerische Arbeitsgemeinschaft für die Berggebiete SAB CIA-Agricoltori Italiani della Calabria ... See MoreSee Less
View on Facebook

2 weeks ago

Photos du journal🔔 Diventa un progettista esperto per lo sviluppo sostenibile delle aree montane: aperte le iscrizioni al Master di Primo Livello in Project Management per la Montagna! Disponibili 20 borse di studio a copertura totale dei costi - domande di ammissioni entro il 3/10/2022.👉 Leggi il bando di ammissione: bit.ly/3bi3JI7🎓 Corso organizzato dal Polo Unimont dell'Università degli Studi di Milano in collaborazione con il Dipartimento per gli Affari Regionali e le Autonomie della Presidenza del Consiglio dei Ministri.#montagne #sostenibilità #projectmanagement #progettazione #master ... See MoreSee Less
View on Facebook

2 weeks ago

XII European Mountain Convention | Discover our speakers!Smart living workshop 🤝➡️ L. Gascón Herrero from Programas.UE - DPT will tell us how the Diputación de Teruel - DPT supports the digitalisation of Multiservicio Rural to provide better services to citizens thanks to Next Generation EU 📲➡️ D. Inge Bruflot will show how 'Innovangsjon' leads housing and social innovation to revitalise Vang 🏡📆 25-26-27 Oct 2022📌 Sila Natural Park & Biosphere ReserveFull programme & registration 👇www.emc2022.info/#SmartMountains #IYM2022Statsforvalteren i Innlandet Mountain Partnership Cia - Agricoltori Italiani ... See MoreSee Less
View on Facebook

3 weeks ago

📢 Registration is open for Montana174's event! Join us to learn more on◾️ how the 🇪🇺 Cohesion Policy benefits mountain areas◾️ how to receive funding for your community◾️ how to improve the uptake of funds in the mountains📆 20 Sept📌 Brussels & onlineProgramme & registration 👇www.euromontana.org/en/events/final-conference-how-to-foster-the-effective-uptake-of-cohesion-pol...Europe in my region Programas.UE - DPT Europe Direct Isère Savoie ERSAF PINS Skrad RRA Podravje - Maribor European Committee of the Regions EESC - European Economic and Social Committee Uncem ... See MoreSee Less
View on Facebook

Euromontana sur Twitter

Open applications for 2 Thematic Groups! Don't miss the chance to register your interest:

🥕Strengthening the position of farmers in the #OrganicFood Supply Chain by 19/8👉https://t.co/QT6CShTDFq

🌳🐸Landscape Features & #Biodiversity by 6/9👉https://t.co/Mkxgf3hSz7


Healthy soils are vital for life on Earth 🪲🍄🐛

They are crucial for our food security, our ecosystems and to help us halt the climate crisis.

#EUHaveYourSay in our new public survey on an 🇪🇺 EU Soil Health Law 👇

#EUGreenDeal #EUSoil

"It is imperative to move away from a limited reactive approach of fire suppression to a planned approach of #FirePrevention". This is what the @REA_research states.
➡️ https://t.co/zQW7lEF7Jt

XII EMC on #SmartMountains | Discover our speakers!

Enabling tools workshop ⚙️
➡️ @Ashya__LS from the #BCONetwork will explain how the 🇪🇺 can support local #broadband projects in the mountains 🌐

Programme & registration👇
#IYM2022 #MountainsMatter

Have you heard of Smart Silver Villages in the last @ENRD_CP magazine? 👩‍🦳

Smart Villages can improve the quality of life of #OlderAdults and boost #SMEs in rural areas 📈 Check out the actions linking #SmartVillages and the #SilverEconomy in Slovenia ⤵️

Load More...