• fr
  • en

Social farming to develop rural tourism: the example of the L’Olivera cooperative in Spain

Background
If European farms provide food production and countryside maintenance, they can also provide health and therapeutic benefits: it is the aim of social farming or “Green care”. This concept consists in using the farm labour to provide health, social or educational care services for vulnerable people: for instance, people with mental health problems, suffering from depression, with a drug or alcohol addiction history, adults and children with learning disabilities, children with autism, etc. This increasing market sector diversifies the farmers’ income and values their contribution to the society.

The project
L’Olivera is a Catalonian cooperative specialised in organic agriculture as well as producing wine and olive oil. The first goal of the L’Olivera social farming project is to provide personal development and inclusion for people with disabilities.

The second goal is to gain added value from this social experience, by enhancing it and by developing the rural economy with local resources.

Among its 36 workers, 9 have disabilities. These disabled people help the organisation processing their agricultural products by themselves. Thanks to the EAFRD (European Agricultural Fund for Rural Development), the cooperative created 3 additional “green care” jobs through a development project that helped modernising the wine production process and improving visitors’ facilities.

Results
In addition to developing their own market, L’Olivera’s involvement in rural tourism also contributed in the increasing of other stockholders’ income. For instance, a series of enotourism routes have been put in place to direct tourists among the mountainous area where l’Olivera is located and encourage them to visit other shops providing local food and wine specialities. In addition, such recognition for the work of disabled people encourages them to continue with their activity, which is beneficial for rural care services but also for quality agricultural products.

This is a summary of a Good practice published by the European Network for Rural Development (project examples 2007-2013).

Share
17 November 2014

Euromontana sur Facebook

Unable to display Facebook posts.
Show error

Error: (#10) This endpoint requires the 'manage_pages' or 'pages_read_user_content' permission or the 'Page Public Content Access' feature. Refer to https://developers.facebook.com/docs/apps/review/login-permissions#manage-pages and https://developers.facebook.com/docs/apps/review/feature#reference-PAGES_ACCESS for details.
Type: OAuthException
Code: 10
Please refer to our Error Message Reference.

Euromontana sur Twitter

"#Agriculture is crucial for mountains but we also need companies, craftmen, #services. People like mountains but they leave because there is no kindergarten, no infrastructures. The quality of life is crucial, mountains go beyond agriculture" @HerbertDorfmann
#SmartMountains

"Europe's mountains are really diversified. An efficient mountain policy must be a smart mix of EU, national and local policies to address the issues of each territory" @HerbertDorfmann on #SmartMountains policy for the future

"Thanks to our network and #ICT technologies we were able to continue selling our products, paying #farmers and producing #quality products which are socially and economically important for mountains" A. Ravasio from the DOP #Strachítunt consortium 🧀🇮🇹
#SmartMountains

"The #COVIDー19 crisis was an opportunity for mountain areas to show how innovative and smart they can be🌄
The #SmartVillages concept and @SmartVillagesEU project can support rural remote communities" G. Lentini from @CPoliedra
#SmartMountains

"Resilience is also adaptation" says our President J. Gutierrez to launch our first webinar on #SmartMountains
Speakers' experiences to cope with the #COVIDー19 in mountain areas will provide feed for thought for our 12th European Mountain Convention, postponed to 2021

Load More...