Did you know that about 50% of the EU’s population aged 65 and over contributes to the touristic sector?
In its 1st semester, the SILVER SMEs project completed 8 regional SWOT analyses of SMEs in the Silver Economy. A SWOT Analysis studies the Strengths, Weaknesses, Opportunities and Threats within a geographic area. A composite analysis gathers all of the data collected from different stakeholder groups in different regions into one study, thereby providing valuable transnational overview of the Silver Economy in rural areas, and the potential for SMEs to develop new business based on the Silver Economy, which has been described as the third largest economy in the world. Based on this study, SILVER SMEs has established a list of preliminary policy recommendations which will be further explored during the project.
The SILVER SMEs project partners also met entrepreneurs in Lille, on January 29 and 30, 2019, and attended the AgeingFit event. This international fair focuses on Silver Health, which covers the field of prevention allowing seniors to be autonomous and in « good health » as long as possible. It also includes the care of old and sick people staying in hospitals or geriatric homes. It is one of the three themes of SILVER SMEs along with ICT and housing. This event was the opportunity for SILVER SMEs project partners to meet with entrepreneurs and to discover innovations for elderly people.
Read here the entire newsletter for more information on the project’s next events!
About SILVER SMEs
The SILVER SMEs project aims to support regional policies in rural and mountainous areas by enlightening the potential for SMEs to develop new innovative products and services of benefit and joy for a senior population. By supporting the development of new SMEs in the Silver Economy, an intrinsic objective is to stimulate growth and competitiveness of rural areas and mountainous areas.
Have a look here at the SILVER SMEs project’s brochure!
This 5-years Interreg Europe project was launched in June 2018. The project leader is the Spanish province of Teruel, and the other 8 project partners come from Ireland, Slovenia, Portugal, Spain, France, Sweden and Poland.
For more information
Visit the project’s website to learn more about us: www.interregeurope.eu/silversmes
You can also follow SILVER SMEs on the social media
4 March 2019