As part of the Horizon 2020 MOVING project, the Association of European Region for Products of Origin (AREPO) in close collaboration with Euromontana and Highclere Consulting, launches a survey on the Optional Quality Term “mountain product”.
Euromontana has been advocating for the creation and uptake of the Optional Quality Term (OQT) since twenty years. Euromontana also monitors the use made of the OQT in Member States and published the last updated report in 2020. As highlighted by Guillaume Corradino, Director of Euromontana, during the MOVING EU MAP webinar European Quality schemes: the added value for mountain value chains, further research is now needed to understand the concrete impact for producers and processors.
The new survey on the Optional Quality Term “mountain product” therefore aims to assess the OQT’s impact on farmers’ income, to understand if it is an incentive to relocate or develop value chains in mountain areas and to identify the complementarity or overlap with other existing quality schemes. Results will feed into both Euromontana’s next report on the Optional Quality Term and MOVING’s research activities.1 June 2023