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Tourists sharing feedback on-line: Everybody creates Extremadura!

Once back home, or even before they are gone, tourists share a lot of information about their holidays and plans promoting destinations on-line though their discussions and feedback. How can one empower them to this free, international publicity?

In Extramadura, Spain, everything started from www.extremadura.com a static web portal with information about the region. The boom of social networks transformed it in a dynamic social network involving the entire society in the communication process. It became thus a platform for connecting the people of Extremadura; the final result of these exchanges is in the hand of normal citizens, reflecting people’s true opinion.

The social network is organised in several profiles, trying to facilitate the use and to make the tool more accessible for the public. The different profiles are the following: Users (Citizen, Professional, Organization, Company), Places, Destinations, Events, Products, Companies, Employers and Social Cities. This last category Social Cities is the last challenge of this social network connecting the city hall to citizens and thus facilitating the open government.

For more information, explore the website!

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26 April 2013

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