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Ummadum: a reward-based carpooling model for a more sustainable mobility

In some mountain areas, residents have no alternative to the car for daily commuting. Ummadum is an Austrian carpooling app that works on a reward model and involved companies and municipalities. The aim is to further encourage carpooling to reduce traffic congestion, decrease greenhouse gas emissions and improve air quality.

Where fuel savings or reduced greenhouse gas emissions are not sufficient incentives to carpool more frequently, the reward model can encourage commuters to change their behaviour. The business model relies on municipalities and companies engaging directly in the fight against traffic congestion, for better air quality and for a reduction of CO2 emissions. Such practices can be promoted at the level of functional areas, to encourage mountain people who work in the nearest town and have no alternative to car to carpool more often.

Learn more in our good practice.

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5 May 2022

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