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Valorisation of Mountain Products in Lombardy

ERSAF, the Italian regional agency for agriculture and forestry services, who has been collaborating with Euromontana for many years for the promotion and valorisation of mountain products, started an experimental project, with the Lombardy Region, to implement the use of the optional quality scheme for “mountain products” in some of its own mountain pastures for the marketing of meat and dairy products. The project involves, in this process, both producers who sell directly in the mountains with very short supply chains and subjects that face the distribution even outside the production area, to allow to define the best strategies for transferring values. Among the planned activities there is also a marketing survey aimed at investigating the attractiveness of the optional quality scheme and consumer awareness, trying in this way to understand the effectiveness of the quality scheme.

In Lombardy the number of farms that have decided to adopt the indication reached 20 and it will increase again as there are many producers who have expressed their interest. For this reason ERSAF organized a meeting on June 14th in Milan with local producers who have already adopted the quality scheme and other interested stakeholders, to better understand other’s experiences, exchange opinions and share strategies.

Starting a communication and promotional strategy, ERSAF wants to create a network between producers aimed at increasing the awareness of consumers of the value system contained in these productions and at the same time playing the role of catalyst for the birth of similar bottom-up initiatives from the territory.

This item of news was written by ERSAF  

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6 August 2018

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Today is #EarthDay2019 🌍 Mountains are Europe's ecological backbone, according to the European Environmental Agency! Check how we intend to preserve our Earth by:
-fighting climate change 🌱https://www.euromontana.org/wp-content/uploads/2016/10/Declaration_Braganca-FINAL_EN.pdf
-preserving mountains' biodiversity 🌺http://www.lifeorekamendian.eu/en/
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Nouveau site internet pour notre membre FR l'Association Porc Montagne qui promeut la filière porcine de montagne, grâce à laquelle "le goût prend de la hauteur"
Découvrir l'APM ➡️ https://t.co/1d0htxzwM2
Lire notre interview de mars avec l'APM ➡️https://t.co/ia4YrBh7QT

Today is #EarthDay2019! 🌍 Mountains are Europe's ecological backbone according to @EUEnvironment! Check out how Euromontana intends to preserve our Earth by:
-fighting climate change 🌿https://t.co/wY2khpcCe4
-preserving biodiversity in mountain areas 🌼 https://t.co/xyTLnsthTB

Challenging workshop organised next week by the #ADAPTUR project to bring solutions for mountain tourism adaptation to climate change! https://t.co/kD2AWphX2i
The @opcc_ctp will bring knowledge from its last report on #ClimateChange in the Pyrenees 👉 https://t.co/2cO1AorUe9

We were last week at @ENRD_CP #RuralNetworking, attending thematic sessions to strengthen connexions between stakeholders, presenting our @simra_eu project & sharing our knowledge on mountain products! Check out what we took out of this inspiring event 👉 https://t.co/ElAqvUcr5s

Last week networX welcomed more than 4⃣0⃣0⃣ rural enthusiasts 💚
😢Missed it? Check out the main takeaways here: https://t.co/UO3EqLYnZI

And presentations are also available online! 👉https://t.co/X4wv9YQGFn
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