• fr
  • en

Valorisation of Mountain Products in Lombardy

ERSAF, the Italian regional agency for agriculture and forestry services, who has been collaborating with Euromontana for many years for the promotion and valorisation of mountain products, started an experimental project, with the Lombardy Region, to implement the use of the optional quality scheme for “mountain products” in some of its own mountain pastures for the marketing of meat and dairy products. The project involves, in this process, both producers who sell directly in the mountains with very short supply chains and subjects that face the distribution even outside the production area, to allow to define the best strategies for transferring values. Among the planned activities there is also a marketing survey aimed at investigating the attractiveness of the optional quality scheme and consumer awareness, trying in this way to understand the effectiveness of the quality scheme.

In Lombardy the number of farms that have decided to adopt the indication reached 20 and it will increase again as there are many producers who have expressed their interest. For this reason ERSAF organized a meeting on June 14th in Milan with local producers who have already adopted the quality scheme and other interested stakeholders, to better understand other’s experiences, exchange opinions and share strategies.

Starting a communication and promotional strategy, ERSAF wants to create a network between producers aimed at increasing the awareness of consumers of the value system contained in these productions and at the same time playing the role of catalyst for the birth of similar bottom-up initiatives from the territory.

This item of news was written by ERSAF  

6 August 2018

Euromontana sur Facebook

Unable to display Facebook posts.
Show error

Error: (#4) Application request limit reached
Type: OAuthException
Code: 4
Please refer to our Error Message Reference.

Euromontana sur Twitter

Open call for abstracts on #SocInn and social farming in rural areas! ⬇️ @simra_eu

Young volunteers in the Regional natural park of the Bauges massif ⛰🏃‍♀️🚶‍♂️

Youngsters worked voluntarily as a nature guides in the French Regional natural park of the Bauges massif. Check out how their daily life in the wild... https://t.co/2zPMnn9yGu

Register now to the "Sustainable Tourism for Rural Development" conference! ⬇️

Population change in the Alps 2001-2015. Urbanization is a key element in attracting population. How does this impact the design of effective solutions to ensure balanced sustainable development in the area?
Read the final report of our project Alps2050


Teachers and non-teachers alike – How do you teach kids about #forests? Send the @FAOForestry a video and win a trip to Rome! #IntlForestDay

Load More...