How to make one region more attractive? How to ensure a good welcome to new inhabitants? Limousin region, France has been one of the firsts to work on territorial marketing and has ameliorated its image through a dynamic policy, being amongst the 6th most attractive regions in France.
The Limousin ‘welcome policy’ is a package of operational tools based on 3 strategic thrusts:
- Attracting new inhabitants and facilitating their settlement (regional approach and tools)
- Encouraging the emergence and structuration of welcome facilities
- Knowing and analysing international migration trends
This initiative has been presented in the framework of PADIMA project. For more information, check the presentation.