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SmartMove: la promotion des transports publics ruraux

Le projet SmartMove vise à promouvoir l’utilisation des transports publics en milieu rural par le biais d’une approche de marketing pour un déplacement personnalisé.

Les campagnes « conseil en mobilité active » sont une forme de marketing direct dans lesquelles les citoyens sont directement contactés afin de recueillir leurs commentaires sur leur expérience avec les transports en commun, et , s’ils n’utilisent pas les transports en commun , afin de les informer sur les options de déplacement possibles.

Les campagnes sont « actives » car elles permettent d’approcher directement les personnes et car elles organisent également des activités éducatives.

Dans le processus actif d’informer les gens sur les transports publics, ce ne sont pas les passagers qui doivent rechercher les informations, mais c’est plutôt aux opérateurs de transport public d’informer leurs clients (potentiels) en fonction de leurs besoins individuels. À cette fin, on donne aux passagers des transports publics actuels et potentiels des informations personnalisées afin d’aider à surmonter les obstacles subjectifs à l’utilisation de systèmes des transports publics en milieu rural.

En plus de l’information écrite et des entretiens individuels, des campagnes de conseil sur la mobilité active comprennent des formations pratiques pour les voyageurs, la participation du public à la planification, et des visites guidées des systèmes d’alimentation de transport public. Les campagnes sont aussi l’occasion de recueillir des informations de première main auprès des passagers afin d’ajuster l’offre de transports publics aux besoins des passagers.

Pour en savoir plus, visitez le site web du projet : http://smartmove-project.eu/

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10 novembre 2014

Euromontana sur Facebook

22 hours ago

Euromontana
Today in The Parliament Magazine's special issue on rural Europe, we look at important demographic issues for our regions, ageing being one of them!🌄 Our member organisations like Diputación de Teruel - DPT & Sodebur are already adapting to demographic change and at European level we are at work to make Europe's mountains good places to live for all, including older people 👇library.myebook.com/theparliament/the-parliament-magazine-issue-558-april-2023-the-rural-edition/...🗞 We are in the pages of today's issue of The Parliament Magazine dedicated to rural Europe ! 🇪🇺Our partner Euromontana tells us how important it is for mountain areas to mitigate the effects of demographic change by adapting now to an ageing population.Read more about the actions of Programas.UE - DPT & Sodebur in this opinion piece! ⬇️library.myebook.com/theparliament/the-parliament-magazine-issue-558-april-2023-the-rural-edition/... ... See MoreSee Less
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2 days ago

Euromontana
Registration is still open for our LIFE Shepforbio event in May! 📆Farmers, shepherds, pastoral schools, nature park managers and many public and private actors in the pastoral sector will meet in Florac to discuss the role of pastoral schools in the management of natural habitats🌱🌄ℹ️ Logistics - agenda - registration form available here 👇www.euromontana.org/en/events/shepforbio-1st-international-conference-the-role-of-pastoral-school...📣 Save the date! First LIFE Shepforbio conference on pastoralism & natural habitats!📆 10 & 11 May 2023📌 Florac (France)You are involved in pastoralism or mountain habitat management? Manager of a natural site or a pastoral school? 🐑🌱Join us! ⤵️www.euromontana.org/en/events/shepforbio-1st-international-conference-the-role-of-pastoral-school...LIFE Programme DREAm Italia Parco Nazionale Foreste Casentinesi Regione Toscana Unione dei Comuni del Pratomagno Unione di Comuni Valdarno e Valdisieve Unione dei Comuni Montani del Casentino DAGRI UNIFI Sapienza Università di Roma LIFE Programme ... See MoreSee Less
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2 weeks ago

Euromontana
This morning we were at the first 🇪🇺 EU CAP Network Thematic Group on Forest-Dominant Rural Areas and Municipalities!🌲A key issue in the mountains for:🪵 local wood chains🌱 unique biodiversity🔥 forest fires, which we are currently addressing with Fire-ResElena Feo (Euromontana) shared the outputs of her group: The need to take a multi-actor approach, which is under-represented compared to agriculture 👥Forestry should be integrated in the innovation system #AKIS 🤔Find out more: bit.ly/tg1forest ... See MoreSee Less
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2 weeks ago

Euromontana
🆕 FIRE-RES published its first deliverable!It goes through the lessons learned from Extreme Wildfires and creates a common basis for action to improve resilience to fire 🔥🌲 Check it out! ⤵fire-res.eu/fire-res-publishes-its-first-deliverable-on-lessons-learned-on-extreme-wildfire-events/Centre de Ciència i Tecnologia Forestal de Catalunya, CTFC Instituto Superior de Agronomia CEF - Centro de Estudos Florestais CEABN InBIO European Forest Institute (EFI) Tecnosylva Πανεπιστήμιο Αιγαίου Ειδικός Κονδυλίων Έρευνας Πανεπιστημίου Αιγαίου CoLAB ForestWISE INRAE Cnrs.fr Tiems Escola Nacional de Bombeiros Euromontana Wageningen University & Research Agenzia Regionale Forestas VTT Technical Research Centre of Finland Institute of Environmental Assessment and Water Research NIBIO Osservatorio Balcani Caucaso Transeuropa Institut i Geològic de Catalunya CONAF INESC TEC Spire Global TESAF Dipartimento Territorio e Sistemi Agro-Forestali UNIPD Autoridade Nacional de Emergência e Proteção Civil Corma Chile ... See MoreSee Less
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Today in @Parlimag, we look at important demographic issues for our regions, #ageing being one of them!

🌄 Our member regions are already adapting to #DemographicChange & at 🇪🇺 level we are at work to make Europe's mountains good places to live for all, including older people👇

Pour les régions de montagne et l'espace rural, l'économie #circulaire présente de nombreux avantages. #montagna, la revue du #SAB, présente des réalisations et des démarches inspirantes. #economiecirculaire
https://t.co/33WUFUDVdW

The 🇪🇺 @EU_CoR calls for place-based policies to tackle #BrainDrain and #depopulation!

We advocate for
1️⃣ economic diversification and quality of life
2️⃣ #RuralProofing to avoid harming these areas
3️⃣ analysing labour and population flows
https://t.co/eU9wbdo9dM

Join our May event on #pastoralism!

Plenaries, workshops & study visits to explore the role of pastoral schools in managing natural #habitats🌱🌄

ℹ️ Logistics - agenda - registration👇
https://t.co/HEyJZERSFp
@DREAm_Italia_EU @MOVINGH2020 @pastoralisme @IYRP2026 @PASTRES_erc

Today is #WorldWaterDay! Freshwater from mountains is fundamental for achieving global food security, as it is used by farmers to irrigate crops in many lowland agricultural regions. #MountainsMatter

https://t.co/OCdnyhl5y4

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