• fr
  • en

Marketing of tourist farms in Slovenia

Background

 slo1

Located in the border with Italy, in the Mediterranean area of Slovenia, the area of Brkini and Kras is composed by four municipalities and two local communities that define one geographic area. The Kras area is well known as the region gave its name to the karst topography, landscape formed from the dissolution of soluble rocks such as limestone, dolomite, and gypsum.

In order to strength the tourism in both areas, a joint project was created, with the aim of increasing joint activities of the communes in the field of marketing of tourist services. The joint promotion of tourism in the farm for both areas reduces the overall costs of campaigning separately. Tourist farms received training for joint marketing initiatives, developing tourist services. The specific objectives of this project included compiling a list of basic tourist services for providers and visitors, training on marketing, increasing the number of visitors, and building up ties with tourism agencies and other partners.

The project

The project was based on providing information and training to regional stakeholders on the marketing of tourist farms through workshops and conferences. The activities included the cooperation with interested farms and tourism agencies on the specification of services, visibility of the area and development of marketing products. Further promotion involved the creation of a joint catalogue in different languages, development of websites, participation in fairs, and advertisements in the media.

Results

As a result, cooperation between tourist farms was strengthened. Thanks to the received training they were able to develop tourist offers, a catalogue and other marketing tools. The external promotion was strengthened through participation in fairs. Additionally, an incoming tourist agency was hired.

A well-developed webpage has also been created, with the information about the area, trips, data and contact of the different tourism farms and wineries. An interactive map is available where the tourist can easily see the location of the different tourist farms and wineries and the related information.

For more information, please check:

The information of this good practice has been taken from the ENRD RDP project database.

Source of the image: http://www.tourist-farms.si/index.php?lang=en

Share
14 July 2014

Euromontana sur Facebook

3 days ago

Euromontana
Our Interreg Europe project has come to an end after 5 years of work and fruitful collaboration with the 8 partners from rural Europe! ✅🤝 We're pleased to have worked on this project with our members Programas.UE - DPT, Sodebur and SOČAsnik ⛰ Mountain regions are ageing but develop interesting solutions to become friendly places to live for older people!SILVER SMEs is coming to an end after 5 years of interregional cooperation 🤝Thank you for following our adventures ❗️ To build on our experience, check out:🔹 our results factsheet, for a quick overview🔹 our 8 action plans, for tailor-made responses🔹 our good practice brochuresand much more!See you soon and let's keep working to boost the Silver Economy & improve the living conditions of older people in rural Europe! 👩‍🦳‍👴More info 🔗 projects2014-2020.interregeurope.eu/silversmes/Programas.UE - DPT Region Dalarna Comunidade Intermunicipal do Ave SOČAsnik Agencja Rozwoju Regionalnego S.A. w Zielonej Górze Munster Technological University Sodebur Euromontana Interreg Europe ... See MoreSee Less
View on Facebook

3 days ago

Euromontana
👩‍🌾 Producers and processors, your opinion matters! Tell us about the impact of the mountain product term on your income, value chains and the development of mountain regions 🌄📣 Help us by participating in the survey! Questionnaire available in 🇬🇧 🇫🇷 🇮🇹 🇷🇴 ⤵️www.euromontana.org/en/take-the-new-questionnaire-on-the-impact-of-the-optional-quality-term-moun...Conducted by AREPO Highclere Consulting Moving - Mountain Valorisation through Interconnectedness and Green Growth ... See MoreSee Less
View on Facebook

2 weeks ago

Euromontana
Yesterday we were at the EU CAP Network's Thematic Group meeting on rural youth employment to share insights and good practices from mountain areas! 🌄ℹ️ The report will soon be out, stay tuned!We close today's meeting on #RuralYouth employment with a call to improve:👉Image of farming & rural areas👉Communication about existing opportunitiesThanks to all speakers & participants!We’ll share lots of food for thought on the event page soon: bit.ly/TG2-Youth ... See MoreSee Less
View on Facebook

Euromontana sur Twitter

Unable to load Tweets