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“Good for biodiversity, good for the climate: hay milk, simply good”: promoting the environmental sustainability of mountain foods

Mountain products are generally considered by consumers to be very tasty, but the general public is not necessarily aware of their sustainability. Yet mountain farming provides many ecosystem services, including for protection of biodiversity.

Austrian and German hay milk producers decided to promote the sustainability of haymilk through a communication campaign funded by the 2021 European calls for proposals for the promotion of agri-food products, under the call dedicated to sustainable products. Created in 2021, they come in addition to older calls focusing on quality schemes and allow to emphasise not only the quality of the product, but also its sustainability. In the context of the climate challenges and increased consumer demand for sustainable products, it is valuable to make consumers aware of the benefits of mountain livestock farming for biodiversity and climate protection.

More details on the communication actions carried out in the campaign can be found in our good practice.

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14 February 2023

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This morning we were at the first 🇪🇺 EU CAP Network Thematic Group on Forest-Dominant Rural Areas and Municipalities!🌲A key issue in the mountains for:🪵 local wood chains🌱 unique biodiversity🔥 forest fires, which we are currently addressing with Fire-ResElena Feo (Euromontana) shared the outputs of her group: The need to take a multi-actor approach, which is under-represented compared to agriculture 👥Forestry should be integrated in the innovation system #AKIS 🤔Find out more: bit.ly/tg1forest ... See MoreSee Less
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🆕 FIRE-RES published its first deliverable!It goes through the lessons learned from Extreme Wildfires and creates a common basis for action to improve resilience to fire 🔥🌲 Check it out! ⤵fire-res.eu/fire-res-publishes-its-first-deliverable-on-lessons-learned-on-extreme-wildfire-events/Centre de Ciència i Tecnologia Forestal de Catalunya, CTFC Instituto Superior de Agronomia CEF - Centro de Estudos Florestais CEABN InBIO European Forest Institute (EFI) Tecnosylva Πανεπιστήμιο Αιγαίου Ειδικός Κονδυλίων Έρευνας Πανεπιστημίου Αιγαίου CoLAB ForestWISE INRAE Cnrs.fr Tiems Escola Nacional de Bombeiros Euromontana Wageningen University & Research Agenzia Regionale Forestas VTT Technical Research Centre of Finland Institute of Environmental Assessment and Water Research NIBIO Osservatorio Balcani Caucaso Transeuropa Institut i Geològic de Catalunya CONAF INESC TEC Spire Global TESAF Dipartimento Territorio e Sistemi Agro-Forestali UNIPD Autoridade Nacional de Emergência e Proteção Civil Corma Chile ... See MoreSee Less
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Women matter for our mountains! 💪🌄 They are professors, project leaders, researchers, heads of policy units, directors or presidents of associations ➡️ Discover 13 testimonies from women who make a change in their territory in this booklet co-produced with Moving - Mountain Valorisation through Interconnectedness and Green Growth for the 11 December!📗 Read now: www.euromontana.org/en/women-move-europes-mountains-a-booklet-to-celebrate-mountains-women/ ... See MoreSee Less
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Today is #WorldWaterDay! Freshwater from mountains is fundamental for achieving global food security, as it is used by farmers to irrigate crops in many lowland agricultural regions. #MountainsMatter

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📢Attention everyone! 🎉Our first @YouTube video is now live!🎥 Check out highlights from RUSTIK's Pilot Region Kick-off event, where we had our first in-person knowledge exchange, training, and networking event with partners from the 14 Pilot Regions https://t.co/85Y89WO1PA

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Our @MOVINGH2020 workshop on sustainable mountain tourism concluded with a lunch of delicious #localfood...but (much to our delight🙂) the discussions just kept going! Would the last person to leave please turn the lights off #horizon2020 #ecotourism #carpathians #mountainsmatter

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