In the Massif Central, agriculture is dominated by livestock farming. Cow’s milk accounts for 20% of the farm production in the region and 94% of this comes from mountains. Therefore, being the largest dairy production area of the French mountains, it is all the more important that the Massif Central valorises the origin of its production.
Mont Lait is a French dairy producer brand benefiting from the EU Optional Quality Term “mountain product”. Mont Lait managed to take profit of the term to keep the added value in mountain areas and redistribute it to producers while also raising awareness on the importance of maintaining mountain agriculture.
Discover in our good practice how Mon Lait collaborates with local farmers and communicates the benefits of mountain farming for health and the environment.2 October 2020