EuroMARC aims to provide a representative overview of the different consumer perceptions of mountain food products and related retail practices.
Mountain products
IX European Mountain Convention – Agriculture
The IX European Mountain Convention will explore European agricultural policies, including the CAP, and how they can contribute to supporting mountain farming. The event will also facilitate networking between LAGs from mountain areas accross Europe.
II European Mountain Convention – Quality products
The II European Mountain Convention aims to reflect on the impact of the WTO negotiations and the CAP reform to anticipate impacts on mountain areas and find a strategy to promote quality
The EU to label craft and industrial geographical indications
The European Union institutions have reached an agreement in early May on non-agricultural geographical indications. The protection of European craft and industrial products has been discussed for several years, with reports and studies published from 2015
“Good for biodiversity, good for the climate: hay milk, simply good”: promoting the environmental sustainability of mountain foods
Austrian and German hay milk producers decided to promote the sustainability of haymilk through a communication campaign funded by the European agrifood promotion calls.
Review of the EU Agricultural Promotion Policy – A tool for the promotion of sustainable farming from mountain areas
The Promotion Policy provides funding to producers’ organisations to valorise the quality of their foods. Euromontana contributed to the European Commission’s public consultation on the topic to provide recommendations.
The revision of Geographical Indication schemes: what will change for agricultural and non-agricultural products?
This policy brief for Euromontana members presents the revision of the Geographical Indication schemes and analyse what will change for agricultural and non-agricultural products.
Mon Lait: quality, sustainability and fair income in the same glass of milk
Mont Lait is a French dairy producer brand benefiting from the EU Optional Quality Term “mountain product”. Mont Lait managed to take profit of the term to keep the added value in mountain areas and redistribute it to producers while also raising awareness on the importance of maintaining mountain agriculture.
The EU Agricultural Promotion Policy – A tool for the promotion of mountain farming
Euromontana reaffirms that the revision of the Promotion Policy should take into account all dimensions of sustainability to better meet the expectations of mountain producers